2025: The year of one really good thing
What if 2025 is the Year of Doing One Thing Really, Really Well?This morning, I read a fantastic piece from A Media Operator on the fragmentation of media. (Jacob writes about the business of media, but his insights have huge implications for content marketers, too.) His main argument: Big media companies can’t keep up with audiences craving niche content that goes deep. Smaller, focused teams have a major advantage because they can serve those audiences better. It’s not just true for media companies—like Jacob’s example of the WSJ vs. The Information—it’s also true for content marketing. If you’re scattered, distracted, and trying to grow everywhere at once, you’re burning time and money. But if you focus on being deeply important to a specific audience in a specific way, that’s where the magic happens—no matter your size. Some takeaways for 2025:
So, what’s your team’s one thing? Take a hard look at your goals, your resources, and your results. If you’re trying to boil the ocean, maybe it’s time to stop—and make 2025 the year you go deep instead of wide.
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