Find A Problem, Solve It: Content Strategy 101

Published 6 months ago • 1 min read

The Easy Formula For Content Strategies That Work

Fast research and creative problem-solving can transform how you serve your audiences.

We don’t need to overcomplicate content strategy.

Here’s a simple formula that works every time:

Pick an audience that’s important to you.
Identify a problem that’s important to them.
Work to solve that problem.

The best content strategies, in my opinion, focus on utility for their audiences. They solve problems.

Digging a layer deeper can sometimes surface an underlying problem. During the pandemic, we noticed “tattoo removal” was trending in search—but a rising interest in home tattoo removal pointed to an issue we could address with the audience.

Here’s one we’ve been working on:

People need to get cancer screenings (it’s becoming even more important)
The people who need them often avoid them because of anxiety about them
We created human-driven, first-person guides with photos and videos to explain what to expect, what it feels like and how to interpret results.

Over the next 3 weeks, we’re going to tackle these fundamental questions:

How do we determine what audience we should focus on?
How do we identify their problem?
How do we solve their problem through content and information?

KRYSTLE KOPACZ
CEO, Revmade
krystle@revmade.com

P.S. I spoke at the Renewd Summit this week about 5 ways to get your team immersed in your audience’s needs and media habits. Reach out if you’d like to see the slides!

Was this email forwarded to you? Sign up for more weekly insights:

This Is Your Content On Algorithms

How to Win the Fight for Reach & Relevance Last week, Andrew presented a framework for success with algorithms at Content Marketing World. If you missed it, we’re recapping the highlights below. Most content doesn’t fail because it’s bad. It fails because it never had a chance. Algorithms make the call before an audience ever does. And in feeds built on endless choice, that means the difference between seen by millions and buried instantly. Whether you’re battling for reach on TikTok,...

2 months ago • 2 min read

A Deep Dive: Building Influence From Real Experts

A Deeper Dive: Turning Experts Into Creators Last week, we emailed you about how brands can activate their experts to create engagement and drive trust with their audiences. This week, we’re sharing in detail how to do it. Revmade’s Chief Strategy Officer, Andrew Hanelly, spoke at Content Marketing World last year, and the video of his session was just released. Watch it here: The video goes into depth on one of our most successful projects, and it’s packed full of ideas to steal. Thanks as...

3 months ago • 1 min read

Give your experts all the parts they need to be a content creator. (Isaac MacDonald/Unsplash)

Is Your Brand Ignoring An Expert Goldmine?

Why aren’t more brands turning their experts into creators? Creators are dominant at delivering expert advice to audiences. Their ability to hook you early, quickly demonstrate why you should listen to them, then break down complex topics in resonant ways is redefining how video content can educate and influence. As a result, they’re also amassing engagement, and importantly, trust. Brands also want engagement, influence, and trust. Most brands are also sitting on a goldmine of industry...

3 months ago • 1 min read