Does Your Content Team Need A Mindset Shift?
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How do I get my team to think like owners? This week, I’m leading a workshop for an association on one of my favorite mindset shifts in marketing and product growth: moving from organization mode to owner mode. The activity I’m leading with their 25-person team is simple but powerful: Prompt: You and a small group of your colleagues just acquired a media product (podcast, newsletter, magazine, etc.) from your company. What do you do to grow its audience and revenue? With this prompt, we get to work: Teams of 5 people from across the marketing and sales orgs band together to put together a transformative plan for their product. Then, we share back our plans for the products to the rest of the team for questions and discussion. I love this prompt because it provides a subtle reframe with big impact. Inside an organization, our thinking is shaped by legacy processes, internal politics, and inherited limitations. When you flip the mental switch to “I own this now,” those constraints fade. You start thinking about urgency, risk-taking, and how to get the biggest return on your investment — fast. My hope for the larger group is that they will:
Ownership strips away the organizational haze and forces clarity. When it’s yours, you stop asking, “What’s the process?” and start asking, “What’s the fastest path to growth?”
P.S.: Here’s another strong workshop prompt for a large group. If you’re looking to program a workshop or retreat for your team, we're here to help — reply to this email to set up a call. |
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