The 3 Milestones That Actually Matter in a Project

I didn’t have a newsletter idea this week.

Not because there’s nothing to talk about—there’s too much to talk about.

We’re in the messy middle of a few projects right now. That stage where everything is technically in progress, but nothing feels finished. There are strategy docs, meeting notes, Slack threads, and stray links floating around—but not a lot of clarity.

And yet, I’ve come to realize: there are only three milestones that actually matter in any project.

• The Gel Point: That moment when all your research, conversations, and conflicting opinions crystallize into one simple, sticky idea. It makes sense. It has legs. You can explain it in a sentence.
• The Plan: The idea turns into action. You break it into pieces, assign owners, and create timelines. People know what they’re doing and why.
• The First Win: Something actually ships. And it works. Maybe it's small, but it proves the strategy. It builds confidence—and justifies all the work that came before it.

In between these milestones, it might feel like you’re stalled out. But hit one, and suddenly the fog lifts. The energy shifts. You can feel momentum building.

Over the next three weeks, I’ll break down how to:
→ Move from project chaos to a clarifying framework
→ Build a plan that’s actually executable
→ Get a win early—so your project doesn’t die in committee

Momentum is everything, and we’re going to spend the next few weeks talking about how we can build it.

KRYSTLE KOPACZ CEO, Revmade krystle@revmade.com

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P.S.: Anyone who watched this a few weeks ago knows the power of a momentum shift. 🎾