“The internal content requests are non-stop. And my team can’t keep up.”

Sound familiar?

Some weeks it feels like you're running an internal agency with an audience of one:

Whoever last emailed you with a content request:

✅ Sales needs a deck

✅ Product wants a launch campaign

✅ Events needs a landing page … yesterday.

Everyone's request is urgent, but the result is the same: content overload, low impact.

If you’re stuck in this cycle, there’s one big problem you need to tackle: Moving your team from a reactive one to a strategic one. (And making sure your org sees them that way).

Here’s what to do:

• Put requests through a content filter. Every stakeholder needs to answer these questions before a project begins: the goal, the audience, and the intended outcome. If they can’t answer those questions, the content likely doesn’t need to exist.
• Define what content you do – and don’t do. Boundaries create freedom. By aligning on your core content focus areas (for example, lead generation, customer onboarding) and obviously aligning them with business goals, you create room to say no—or offer smarter alternatives.
• Be transparent about requests and prioritization. Keep a running list of requests, prioritized by business impact, and share it openly with requestors. It will help them get a sense of what else your team is doing so they don’t get frustrated and complain.
• Make your performance public. Share content wins—and misses—regularly. A transparent scoreboard reinforces your expertise, builds understanding and helps your stakeholders self-correct before flooding your inbox.
• Meet with the people who are pummeling you. This seems like a simple one: If you have a few requestors who aren’t aligning with your efforts, try meeting with them to hear their needs and negotiate a solution. Sometimes a little face-to-face interaction and validation helps immensely.

If this is happening to you – and I mean this – congratulations. Your team obviously sees value in what you’re producing, and you can work with that.

You’ll never eliminate content demand—but you can shape it. When your organization sees content as a strategic resource instead of a service desk, the shift begins.

KRYSTLE KOPACZ CEO, Revmade krystle@revmade.com

​

P.S.: This email is part of a 9-part series on solving the most common problems in content marketing. Next week: We’re not sure what channels our customers are using.