I am obsessed with small wins. You should be, too.

Small wins add up to big wins, of course. But that’s not the only reason that I love them.

I love them because they create the conditions that make a bigger plan possible. They shift perception and build real momentum for a project. For entrepreneurial people who want to do something different, they help silence naysayers and those that are fearful of change.

Here’s what to do to move from a plan to a small win series, and just in general to get more small wins into your life:

• Start with your skeptics. When I kick off something new, I like to start with what the most vocal, influential and/or skeptical stakeholders care about. A small win for them is more meaningful and will travel across the organization faster, driving the project’s reputation up.
• Find the “almost there” stuff. Small wins have to be quickly achievable, so first figure out where the easy paths are. Maybe it’s something your company came close to implementing that was shelved for timing. Maybe it’s an email with the highest ever CTR; maybe it’s simply implementing a sleek deck that gets everyone on the same page.
• Push to produce, even when it’s messy. Getting lost in planning cycles feels really bad. Push for production to be faster, even if the finished product isn’t perfect, so you can start learning and adapting.
• Time it right. Timing your work to coincide with industry moments or even key company announcements can help you ride an existing wave of interest.
• Send a strong email. Send a short email that puts the win in the subject line and in the first line of the email out. Share evidence in the form of screenshots and graphics, and tie it back to the overall goals of the campaign. Think of it like a momentum report, and send it regularly.
• Say it again and again. Don’t stop at an email — mention the win in meetings, put it as a case study in decks. We are so distracted today that repetition isn’t annoying, it’s necessary. For your project and your career, it’s important to be vocal about what’s going right.

Small wins aren’t small. They’re a critical part of making meaningful change happen at every point in your career.

I’m cheering you on, and if you ever want to chat about the small wins that lead to big wins, I’m here.

KRYSTLE KOPACZ CEO, Revmade krystle@revmade.com

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P.S.: I’m working on my presentation for RevUp this week. If you’ll be in Annapolis in November, let’s grab a coffee and talk about what you’re building.