6 Slides To Sell Your Idea
Strategy To Story In 6 SlidesHow to market your strategy so everyone gets it. We do a lot of strategy projects for clients, all of which start with in-depth audience research and client performance analysis and ultimately deliver a unique content and product strategy. Our slide decks hold a lot – key points on research, the strategy and its supporting messages, and operational considerations. But there’s another deliverable we tend to build alongside our strategy documents, one that serves a different but vitally important role: A roadshow deck. The roadshow deck helps our clients sell and explain the strategy internally. It’s shorter and more melodic – that is, it tells a story in a way that’s memorable and ideally seems obvious. Our last one went something like this:
Anyone who has ever tried to pitch a new way of doing things knows it’s a tough internal sales job. It takes a compelling story. And the roadshow deck is a highly effective way to tell it and get people on board with your vision.
P.S. Our webinar on content monetization is next week – use code PARKrystle to join us for free! |
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