Strategy To Story In 6 Slides

How to market your strategy so everyone gets it.

We do a lot of strategy projects for clients, all of which start with in-depth audience research and client performance analysis and ultimately deliver a unique content and product strategy.

Our slide decks hold a lot – key points on research, the strategy and its supporting messages, and operational considerations.

But there’s another deliverable we tend to build alongside our strategy documents, one that serves a different but vitally important role: A roadshow deck.

The roadshow deck helps our clients sell and explain the strategy internally. It’s shorter and more melodic – that is, it tells a story in a way that’s memorable and ideally seems obvious.

Our last one went something like this:

• Our audience is going through a big change – name it and show research that supports it
• We’re starting to adapt to this change, but not enough – show bright spots to give teams a boost, but end with the realistic stakes: without faster transformation, what happens?
• Here’s what our future state looks like – dazzle with a future vision, aligned with what audiences want
• Show how to get there – Details matter – what will we actually do to make the future state real?
• Why it makes sense for us to do this – give reasons why your company is best positioned
• Join me – finally, end with a call to action, identifying a specific task for the team you’re presenting to.

Anyone who has ever tried to pitch a new way of doing things knows it’s a tough internal sales job.

It takes a compelling story. And the roadshow deck is a highly effective way to tell it and get people on board with your vision.

KRYSTLE KOPACZ CEO, Revmade krystle@revmade.com

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P.S. Our webinar on content monetization is next week – use code PARKrystle to join us for free!