What’s Your Unique Advantage?

When shaping your brand’s content strategy, it’s not enough to focus on what you can create.

You have to figure out what you can create that others can’t.

That’s the difference between being just another voice in the noise and becoming the go-to source for your audience.

At its core, content strategy comes down to a simple three-part Venn diagram:

1. What your audience wants to know. We talk a lot about audience-first content strategy because it works. Start here. Always.
2. What your brand wants to say. Most brands start here instead. That’s why so much content feels like a sales pitch. (Sigh.)
3. What unique information your brand has access to. This is your competitive edge. What information, advice, help can your business provide that no one else can?

And as AI floods the internet with generic, regurgitated content, that “unique information” factor is becoming more critical than ever.

So, how do you uncover what makes your content truly distinct?

Here are a few places to start:

1. Expertise: What subject-matter experts, thought leaders, or specialists are within your organization—or closely connected to it?
2. Data & Insights: What proprietary data, original research, or unique industry insights do you have access to?
3. Experiences & Stories: What firsthand experiences, case studies, or behind-the-scenes knowledge can you share that others can’t?

Lean into these advantages. That’s how you move beyond “just making content” and start building a brand people trust.

What’s something unique your brand can share that no one else can? Hit reply—I’d love to hear it.

KRYSTLE KOPACZ CEO, Revmade krystle@revmade.com

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P.S.: We’re speaking with our amazing clients about experts, influencers and short-form video on a March 5 webinar. Please join us!​