A Deeper Dive: Turning Experts Into Creators Last week, we emailed you about how brands can activate their experts to create engagement and drive trust with their audiences. This week, we’re sharing in detail how to do it. Revmade’s Chief Strategy Officer, Andrew Hanelly, spoke at Content Marketing World last year, and the video of his session was just released. Watch it here: The video goes into depth on one of our most successful projects, and it’s packed full of ideas to steal. Thanks as...
3 months ago • 1 min read
Why aren’t more brands turning their experts into creators? Creators are dominant at delivering expert advice to audiences. Their ability to hook you early, quickly demonstrate why you should listen to them, then break down complex topics in resonant ways is redefining how video content can educate and influence. As a result, they’re also amassing engagement, and importantly, trust. Brands also want engagement, influence, and trust. Most brands are also sitting on a goldmine of industry...
3 months ago • 1 min read
How do I get my team to think like owners? This week, I’m leading a workshop for an association on one of my favorite mindset shifts in marketing and product growth: moving from organization mode to owner mode. The activity I’m leading with their 25-person team is simple but powerful: Prompt: You and a small group of your colleagues just acquired a media product (podcast, newsletter, magazine, etc.) from your company. What do you do to grow its audience and revenue? With this prompt, we get...
4 months ago • 1 min read
I am obsessed with small wins. You should be, too. Small wins add up to big wins, of course. But that’s not the only reason that I love them. I love them because they create the conditions that make a bigger plan possible. They shift perception and build real momentum for a project. For entrepreneurial people who want to do something different, they help silence naysayers and those that are fearful of change. Nothing wrong with being excited about your small wins. Here’s what to do to move...
4 months ago • 2 min read
Moving from idea to action: The fundamentals of a successful plan Last week, we talked about the gel point (when a campaign idea crystallizes into one sentence that everyone on the team says, “Yes. That’s it.”). But what happens next? The gel point needs to harden into a consistent plan that you can build upon. Here’s how to get there: 1. Translate your campaign focus into a shift.Successful campaigns drive change. So ask yourself: What’s the shift this campaign needs to make in someone’s...
4 months ago • 2 min read
From Chaos to Clarity: How a Messy Project Finds Its Way “This is never going to come together.” If you’re sitting amid a jumble of half-baked ideas, clashing opinions, Slack messages at 10 p.m., three different “final” decks, and a meandering spreadsheet that makes exactly no one feel better … we’ve got you. *That feeling of chaos* is what happens at the beginning of well researched projects that have a lot of stakeholders. It’s important to remember: You’re not alone, and complex projects...
4 months ago • 1 min read
The 3 Milestones That Actually Matter in a Project I didn’t have a newsletter idea this week. Not because there’s nothing to talk about—there’s too much to talk about. We’re in the messy middle of a few projects right now. That stage where everything is technically in progress, but nothing feels finished. There are strategy docs, meeting notes, Slack threads, and stray links floating around—but not a lot of clarity. And yet, I’ve come to realize: there are only three milestones that actually...
5 months ago • 1 min read
Solve Their Problems, Steal Their AttentionYour content’s job is to work, not just perform. The content you create, in its best form, is a tool your audience uses to get something done. The first step is knowing what their problems are (here’s how to do that). The second is figuring out how to solve them with the assets and resources you have: 1. Pretend you’re a startup Your audience has jobs to do—internal conversations to prep for, reports to write, initiatives to defend, goals to hit. The...
5 months ago • 1 min read
We’re in the business of solving problems. How do we know what they are? If you want to build something that earns attention, you have to understand what your audience is struggling with. It’s the surest path to marketing success: Find a pain point, and solve it. Here’s how to find those pain points: 1. Talk to people. This is a surprisingly rare tactic in a world driven by digital metrics. But it will be the most illuminating part of your research, getting a human reaction, in words humans...
5 months ago • 2 min read
